TOFU, MOFU, and BOFU in Content Marketing

In content marketing, TOFU, MOFU, and BOFU are critical terms to master. Having a deeper understanding of what they are would greatly help with the process of content creation. In this article, we'll discuss what they stand for, the tools for creation, and how you can implement them in your marketing strategy. TOFU This top-of-the-funnel content is designed to generate leads from target personas. For instance, if your B2B company is targeting the leaders in the marketing departments, the TOFU content Read more [...]