TOFU, MOFU, and BOFU in Content Marketing

In content marketing, TOFU, MOFU, and BOFU are critical terms to master. Having a deeper understanding of what they are would greatly help with the process of content creation. In this article, we'll discuss what they stand for, the tools for creation, and how you can implement them in your marketing strategy. TOFU This top-of-the-funnel content is designed to generate leads from target personas. For instance, if your B2B company is targeting the leaders in the marketing departments, the TOFU content Read more [...]

Social Media Careers- The Next Generation Option What Is Social Media?

Social media has taken the world by rage. This phenomenon would not have been possible without the development of the technology in the form of hardware like smartphones and tablets. Social media is what it is today due to the easy accessibility it has managed to garner from different portals, available to all on the planet. Earlier social media tools and apps were available only on expensive smartphones, but today, look at the market and you will find social media apps pre-installed in most phones Read more [...]